1. net.art at a Glance
- A. The Ultimate Modernism
- 1. Definition
- a. net.art is a self-defining term created by a malfunctioning piece of software, originally used to describe an art and communications activity on the internet.
- b. net.artists sought to break down autonomous disciplines and outmoded classifications imposed upon various activists practices.
2. 0% Compromise
- a. By maintaining independence from institutional bureaucracies
- b. By working without marginalization and achieving substantial audience, communication, dialogue and fun
- c. By realizing ways out of entrenched values arising from structured system of theories and ideologies
- d. T.A.Z. (temporary autonomous zone) of the late 90s: Anarchy and spontaneity
3. Realization over Theorization
- a. The utopian aim of closing the ever widening gap between art and everyday life, perhaps, for the first time, was achieved and became a real, everyday and even routine practice.
- b. Beyond institutional critique: whereby an artist/individual could be equal to and on the same level as any institiution or corporation.
- c. The practical death of the author
B. Specific Features of net.art
- 1. Formation of communities of artists across nations and disciplines
- 2. Investment without material interest
- 3. Collaboration without consideration of appropriation of ideas
- 4. Privileging communication over representation
- 5. Immediacy
- 6. Immateriality
- 7. Temporality
- 8. Process based action
- 9. Play and performance without concern or fear of historical consequences
- 10. Parasitism as Strategy
- a. Movement from initial feeding ground of the net
- b. Expansion into real life networked infrastructures
11. Vanishing boundaries between private and public
- 12. All in One:
- a. Internet as a medium for production, publication, distribution, promotion, dialogue, consumption and critique
- b. Disintegration and mutation of artist, curator, pen-pal, audience, gallery, theorist, art collector, and museum
2. Short Guide to DIY net.art
- A. Preparing Your Environment
- 1. Obtain access to a computer with the following configuration:
- a. Macintosh with 68040 processor or higher (or PC with 486 processor or higher)
- b. At least 8 MB RAM
- c. Modem or other internet connection
2. Software Requirements
- a. Text Editor
- b. Image processor
- c. At least one of the following internet clients: Netscape, Eudora, Fetch, etc.
- d. Sound and video editor (optional)
B. Chose Mode
- 1. Content based
- 2. Formal
- 3. Ironic
- 4. Poetic
- 5. Activist
C. Chose Genre
- 1. Subversion
- 2. Net as Object
- 3. Interaction
- 4. Streaming
- 5. Travel Log
- 6. Telepresent Collaboration
- 7. Search Engine
- 8. Sex
- 9. Storytelling
- 10. Pranks and Fake Identity Construction
- 11. Interface Production and/or Deconstruction
- 12. ASCII Art
- 13. Browser Art, On-line Software Art
- 14. Form Art
- 15. Multi-User Interactive Environments
- 16. CUSeeMe, IRC, Email , ICQ, Mailing List Art
3. What You Should Know
- A. Current Status
- 1. net.art is undertaking major transformations as a result of its newfound status and institutional recognition.
- 2. Thus net.art is metamorphisizing into an autonomous discipline with all its accouterments: theorists, curators, museum departments, specialists, and boards of directors.
B. Materialization and Demise
- 1. Movement from impermanence, immateriality and immediacy to materialization
- a. The production of objects, display in a gallery
- b. Archiving and preservation
2. Interface with Institutions: The Cultural Loop
- a. Work outside the institution
- b. Claim that the institution is evil
- c. Challenge the institution
- d. Subvert the institution
- e. Make yourself into an institution
- f. Attract the attention of the institution
- g. Rethink the institution
- h. Work inside the institution
3. Interface with Corporations: Upgrade
- a. The demand to follow in the trail of corporate production in order to remain up-to-date and visible
- b. The utilization of radical artistic strategies for product promotion
4. Critical Tips and Tricks for the Successful Modern net.artist
- A. Promotional Techniques
- 1. Attend and participate in major media art festivals, conferences and exhibitions.
- a. Physical
- b. Virtual
2. Do not under any circumstances admit to paying entry fees, travel expenses or hotel accommodations.
- 3. Avoid traditional forms of publicity. e.g. business cards.
- 4. Do not readily admit to any institutional affiliation.
- 5. Create and control your own mythology.
- 6. Contradict yourself periodically in email, articles, interviews and in informal off-the-record conversation.
- 7. Be sincere.
- 8. Shock.
- 9. Subvert (self and others).
- 10. Maintain consistency in image and work.
B. Success Indicators: Upgrade 2
- 1. Bandwidth
- 2. Girl or boy friends
- 3. Hits on search engines
- 4. Hits on your sites
- 5. Links to your site
- 6. Invitations
- 7. E-mail
- 8. Airplane tickets
- 9. Money
5. Utopian Appendix (After net.art)
- A. Whereby individual creative activities, rather than affiliation to any hyped art movement becomes most valued.
- 1. Largely resulting from the horizontal rather than vertical distribution of information on the internet.
- 2. Thus disallowing one dominant voice to rise above multiple, simultaneous and diverse expressions.
B. The Rise of an Artisan
- 1. The formation of organizations avoiding the promotion of proper names
- 2. The bypassing of art institutions and the direct targeting of corporate products, mainstream media, creative sensibilities and hegemonic ideologies
- a. Unannounced
- b. Uninvited
- c. Unexpected
3. No longer needing the terms “art” or “politics” to legitimize, justify or excuse one’s activities
C. The Internet after net.art
- 1. A mall, a porn shop and a museum
- 2. A useful resource, tool, site and gathering point for an artisan
- a. Who mutates and transforms as quickly and cleverly as that which seeks to consume her
- b. Who does not fear or accept labeling or unlabeling
- c. Who works freely in completely new forms together with older more traditional forms
- d. Who understands the continued urgency of free two-way and many-to-many communication over representation